Jean Peterson Design: Elevating businesses through exceptional design and marketing

In case you missed the big announcement on Facebook, Jean Peterson Design and our programming partners Orases have designed and developed the new mobile website for the Tourism Council of Frederick County.

What to See…Where to Shop…Where to Dine…Where to Stay…Upcoming Events and Coupons too! It's all there for you to easily access from your phone—anytime, anywhere.

Jean Peterson Design is proud to announce the addition of Anne Nguyen as Administrative Assistant and Susie Mulligan as Graphic Designer.

Anne brings to JPD over seventeen years of professional experience, most recently serving as an Administrative Assistant at Miscellaneous Metals, a manufacturer of quality steel products used in the commercial building construction industry, where she prepared bid proposals and maintained communications within the company. She also worked at Equity One, a fully integrated real estate investment trust firm and A. Morton Thomas, an Engineering firm as a Project Accountant.

Susie is an experienced publication designer. She has served as graphic designer at RidgeRunner Publishing–home of Smart Company and Hagerstown magazines and most recently at Lonza BioScience in Walkersville before coming to JPD.  A native of Lugoff, South Carolina, Susie is a graduate of Coker College, South Carolina with a bachelor of arts in graphic design.

Welcome Anne and Susie!

Jean Peterson Design received four honors at the 28th Annual Healthcare Advertising Awards Competition–the oldest, largest and most widely respected healthcare advertising awards competition. JPD received a Gold Award for Frederick Memorial Hospital’s We Will Magazine Campaign and Merit Awards for Frederick Memorial Hospital’s Women’s Care Center at Crestwood Ad, Hospice of Frederick County’s Website and Meritus Healthcare Foundation’s With Your Help Development Brochure.

Competing with nearly 4,000 submissions, the entries were evaluated by a national panel of judges who selected winners based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

“We were absolutely thrilled to receive this recognition,” states Jean Peterson.

The 2011 American Advertising Federation-Greater Frederick (AAF-GF) recently celebrated their 21st ADDY Awards. More than 180 people were in attendance for the black-tie event held at the Holiday Inn. A total of 43 awards were bestowed to local advertising professionals. On top this year was Jean Peterson Design (JPD) taking away 15 awards which included the Best of Show Award, Judge’s Award, 13 ADDYs and the prestigious Crystal Prism and Silver Medal Awards.

Emily Dorr, JPD’s Art Director, received the coveted Silver Medal Award. Chosen by the AAF-GF Council of Past Presidents, the Silver Medal winner is someone who has been active in furthering advertising industry standards and has shown responsibility in the area of social concern through community service. The recipient is also recognized for exceptional creative ability and making significant contributions in his or her workplace.

Lisa Gorham, Senior Designer at JPD won the Crystal Prism Award. An honor bestowed on an AAF-GF member who has demonstrated outstanding commitment and leadership to their club. A member is selected by the board of directors for his or her long-standing dedication and ongoing support of the federation through personal and professional contributions.

Entries were judged by national AAF standards by esteemed judges from outside of the area. JPD’s honors include Best of Show for the publication “Print Grows Trees”, a Judge’s Award for Fredericktowne Players poster “Greater Tuna”, as well as awards for clients Frederick Memorial Healthcare, Frederick County Public Libraries, Downtown Frederick Partnership and the Tourism Council of Frederick County, Meritus Foundation, Canape’s Catering, and a JPD self promotion.

The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The local AAF-GF ADDY Awards are the first step in the American Advertising Federation’s three-tiered national competition. Winners from the local level compete in District Two (New York, New Jersey, Pennsylvania, Maryland, and Washington, DC); those winners go on to compete in the AAF national competition.

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. It is the only creative awards program administered by the advertising industry for the industry. Because it begins at the local level, the ADDY competition offers entrants an opportunity to compete with their true peers – not only those across the country, but across the street.

Three Jean Peterson Design logos have been selected to be featured in the third edition of the LogoLounge Master Library series, titled Shapes & Symbols. JPD logos have appeared in both the first and second editions as well.

Lisa's work with six charitable causes has once again garnered attention. On September 1, 2010 she was given the Helping Hands Award from the City of Frederick. Learn more about the award and Lisa's work by checking out the recent article in the Frederick New-Post. Congratulations Lisa!

While at the American Advertising Federation’s 2010 National Conference this past June in Orlando, Lisa represented the Greater Frederick Advertising Federation (GFAF) accepting the G.D. Crain Jr. Memorial Award for Public Service after placing first in the AAF’s National Club Achievement Competition. The G.D. Crain Jr. Memorial Award for Public Service was designed to encourage high professional standards for public service advertising by AAF member clubs and a grant is provided for each first-place winner in each of the five AAF club divisions. With that in mind the judges looked for projects that effectively used advertising techniques to support local, regional and/or national programs on behalf of public interests and/or community betterment. Competing against AAF club’s across the United States, Lisa lead her Public Service Committee and the GFAF to first place, with the judges having this to say about the work:
 
"Outstanding service, creativity and execution. Nicely done on all areas of the campaigns."



"Beautifully done submission. A true testament to the creativity of volunteerism to effect change. Bravo!"
 
Serving as the GFAF’s Public Service Director, Lisa proudly accepted this prestigious award on behalf of the GFAF, the board, its members and most notably, the non-profits that Lisa and her Public Service Committee served this past year. These organizations included: Tails of Hope Sanctuary, Mission of Mercy, Hope Alive, Team Hope for Susan G. Komen for the Cure, and the year-long campaign, AnySoldier.com Care Packages. For Lisa’s tireless efforts throughout the 2009/10 year, the awarded grant money will be put towards GFAF’s 2010/11 public service efforts.

Jean Peterson Design has been honored with 3 Graphic Design USA Awards. The sites include Canapes Catering, Hope Alive, and our very own JPD site.

The national competition celebrates the power of a well-designed site to attract audiences, communicate information, generate engagement and response, and market products and services.

We went up against the big guys and won! Two of our entries, at the local level of the National ADDY Competition, won at the District level. The entries that won were the seasonal newsletter for the Frederick County Public Libraries and a website for Canapes Catering.

The largest and most representative competition in advertising, the American Advertising Awards honors creative excellence.

The District Two ADDY Awards are the second of a three-tier, international competition conducted by the American Advertising Federation. District Two is comprised of Maryland, the Distrcit of Columbia, Pennsylvania, New Jersey and New York.

"We are truely honored to be recognized among our peers in the northeast," said Jean Peterson.

Frederick Magazine named Lisa Gorham a "2010 Person to Watch" for her public service projects coordinated through the Greater Frederick Advertising Federation. Lisa has volunteered countless hours for local and national non-profits such as Tails for Hope Sanctuary, Mission of Mercy, AnySoldier.com, Hope Alive and Team Hope. She has single-handedly coordinated efforts to send more than 125 care packages to soldiers serving overseas. A native of Canada, Frederick is lucky to have such a giving member in its community.