PreviousPrint Grows Trees
Book
With a shift in the last decade favoring electronic media in response to growing environmental concerns, it is of no surprise that the paper industry has been greatly affected. The Printing & Graphics Association MidAtlantic launched their Print Grows Trees campaign, challenging the world to renew their ideas about print. If consumption of paper goods began to increase – creating a demand for the trees – tree farmers would not need to consider alternative uses for their land. Maintaining the tree farms, in turn, ensures that these acres of land are continually populated with trees, sustaining the delicate ecological balance. JPD made sure this message registered with an 80-page book that utilized powerful photos and shocking statistics.