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Weinberg Center for the Arts
Season Brochure

By featuring the ballet antics of the all-male Les Ballets Trockadero de Monte Carlo™ on the cover of the Weinberg Center for the Arts' season brochure, JPD hoped to make potential audience-goers look beyond the obvious commercial hits of the season and explore lesser known, but critically acclaimed programming. The result was a 22% increase in overall season ticket sales profits.