
Weinberg Center for the Arts
Season Brochure
By featuring the ballet antics of the all-male Les Ballets Trockadero
de Monte Carlo™ on the cover of the Weinberg Center for the
Arts' season brochure, JPD hoped to make potential audience-goers
look beyond the obvious commercial hits of the season and explore
lesser known, but critically acclaimed programming. The result
was a 22% increase in overall season ticket sales profits. |