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2016 Visit Frederick Visitor Guide


2016 Visit Frederick
Visitor Guide

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2016 Visit Frederick Visitor Guide


2016 Visit Frederick
Visitor Guide

 
 

CLIENT

Tourism Council of Frederick County

oUR ROLES

Research
Design
Illustration
Ad Sales & Design
Photography Art Direction
Copy Editing
Vendor Management

Two Peas in a Pod

The JPD/TFC relationship is a thing of beauty. With offices just a stone’s throw away from one another, JPD has been the agency of record for the Tourism Council for over 10 years, handling all of their design work, website maintenance, and media planning. Most notable is the Visitor Guide, created annually to let visitors know where to go in Frederick County and how to get there. Designing this 74-page publication is not for the faint of heart. It’s a dirty job, but somebody’s gotta do it.

 
 
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Experience a Destination


Experience a Destination


 
 

Discover a Destination

The average Visitor Guide reader isn’t familiar with Frederick County.

We created easy-to-read maps, using bright colors and clear labels to help visitors find restaurants, shopping, and other attractions listed throughout the Visitor Guide. We also illustrated custom icons and page tabs so visitors can easily navigate the publication.

 
 
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Downtown Photo with VG


Downtown Photo with VG


 

01
Custom Icons

Custom illustrated icons help readers follow along within the publication and have been used in some of Visit Frederick's ads to create a cohesive brand experience.

02
Page Tabs

Color-coordinated tabs along the edge of the pages match the custom icons and make navigating the Visitor Guide a breeze. 

03
Maps

Bright, color-coded maps help visitors on self-guided walking tours and when exploring the county.

 
 
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On the Cover


On the Cover


 
 

On the Cover

What do you get when you add 10 total miles hiked, three days, and a ton of mosquitos? A beautiful cover shot!

JPD art directed this shot on location and coordinated the model and photographer. Since we worked so hard to get this shot, we’ve used it in other TFC publications—ads, brochures, and event calendars. Almost every page of the Visitor Guide contains at least one picture from a photo shoot that JPD art directed, and when you manage the client’s nearly 10,000 picture-strong image library, it makes photo selection for publications like this a lot easier.

 
 
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Results


Results


 

Results

The 2016 Visitor Guide is now being distributed at hotels, kiosks, restaurants, and shops throughout Frederick County and beyond.

Visitors to the TFC website can even request a copy and the friendly folks at TFC will send it their way, regardless of distance. The publication recently had its acting debut when it was showcased in a video produced by the Office of Economic Development promoting Frederick County. 

 
 
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Cover Mockup


Cover Mockup


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Let's Work Together!


Let's Work Together

Let's Work Together!


Let's Work Together

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